Pay-Per-Click Advertising or PPC is an online marketing technique that allows advertisers or business owners to place their ads on a website in exchange for a fee each time a user clicks on the ad. Quality score and the bid made on the keyword used will also influence the cost.
+ PPC is simple and can generate traffic quickly.
PPC campaigns can generate traffic to your website as soon as the ad goes live, which makes it appealing especially if you want to see results fast. More so, the concept of putting up an ad and paying for the number of clicks it gets is easy to grasp and understand, which adds to the appeal of PPC.
+ PPC allows you full control.
In a PPC campaign, you have complete say on what will appear on your ad, where will it be published, and which audience it will reach. You can also control what keyword searches it will appear for. Because of that, you can optimize user experience, filter unnecessary traffic, and reach your target markets whether locally or internationally.
+ PPC Ads can be adjusted easily.
While other search engine marketing techniques may take weeks or months to adapt to current market behavior, PPC campaigns can be easily revised in order to meet the latest trends and developments in the field.
+ PPC campaign results are easy to measure.
Unlike Search Engine Optimization (SEO), the results of your efforts on a PPC campaign can be easily measured.
Create Ad Campaigns
Project the performance of your account to see if you are over or under goals and adjust accordingly. The two metrics I focus on with my accounts are spend and conversions.
Run a report for the past seven days to see if spend is hitting your daily budget. Re-allocate budgets accordingly, giving a larger portion to higher converting campaigns.
Monthly Keyword Comparison
Run a monthly keyword report to identify any major changes that have occurred and compare the performance to previous months.
Impression Share Report
If your Impression Share is low, consider either increasing your budget, tightening up your match types, pausing less targeted keywords or a combination of the above.
PPC advertising can be very effective depending on the way you perform the process. We at Digital Connect have a dedicated PPC team that will safeguard you against common PPC mistakes; provided their inputs. Our company has created various PPC packages at different price points so you can choose the one that best fits your company’s needs and maximize your PPC campaign